KPI Blog

  • KPI Strength Personified? Check Out AJ!

    We have to give some big ups to A.J. Joe, a KPI founding partner and nominee for Austin's Fittest Entrepreneur. Something you should know about A.J.: she's not just about getting shredded herself; she's committed to creating a healthy workplace as well. She knows that it's as much about personal confidence as well as physical well-being.

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  • How Critical is "Compliance" to Lead Gen?

    Online compliance management providers have delivered by creating new tools and platforms that not only monitor and mitigate compliance risk but actually leverage compliance data to enhance marketing efforts.

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  • Closing the Sale Often Means Moving From Online Intros to Real-World Action

    A great case study via MarketingSherpa summarizes the findings of a major B2C player that found a way to transform online prospects in to in-store traffic. To put it bluntly: A strong and well-trafficked website is a great marketing and sales tool, but sometimes closing the sale requires a visit to the brick-and-mortar location. The trick is turning website visitors into in-store visitors.

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  • The Evolution from Product and Process to Customer Focus

    Product- and process-driven companies are dedicated to doing things the way they've always been done, Smith said. They seek to protect the existing product line, rather than focus on customer satisfaction, even if that means shaking things up inside the company. Marketing departments that operate that way are like prom committees running the same seasonal campaigns every year, having forgotten that their goal should be to generate demand.

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  • Improving Email Marketing by LEAPS

    Yesterday's Marketing Sherpa featured a compelling article summarizing an email marketing strategy created by research analyst Jeffery Rice. The acronym, L.E.A.P.S., is catchy and easy to remember. More importantly, it speaks to five areas critical to a successful email marketing effort.

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  • What are the most effective email list growth tactics?

    Marketing Sherpa asked more than 1,100 marketers to indicate the level of effectiveness of each list growth tactic used by their organization. See the results in this week’s chart.

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  • The Difference Between Lead Validation and Lead Verification

    Validation is determining if a name, address or phone number satisfy specific requirements . . . Verification is immensely different. When looking to verify prospect or customer identifier information, verification determines the relationship, today, that exists among a name, address and phone number.

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  • Getting Lead Gen From Good to Great? Differentiate!

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  • Take a Good Look at Every Lead

    In last week’s post -- The Value of the B Lead -- we discussed the values of various leads, noting that the most appealing ones should actually take a back seat to ones requiring more cultivation. We continue the conversation in this week's post, as Andrew Fox, KPI account director and client services specialist had a few extra points of wisdom.

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  • The Value of the B Lead

    In the Sales and Lead Generation world, leads are often classified based on a value of A, B, or C. As you probably realize, their worth as prospects and the time you need to invest to earn a return can vary dramatically – but it would be a mistake to dismiss leads simply because they haven't earned the highest possible ratings.

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  • Accountability in the Lead Development and Nurturing process

    We all are aware that the past couple of years have been rough for marketing departments. Just looking internally at our sales pipeline, the number of prospect accounts...

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  • KPI Partners with Manticore to Transform Teleservices

    KPI has always been completely committed to providing the most innovative and effective teleservices campaigns. That's why were proud to announce our recent partnership...

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  • The KPI Blog – Insight and Expertise on Tap

    Welcome to Taking the Lead, KPI's new blog. We think it goes great with our newly redesigned web presence. As much as we like how that presents our capabilities and services...

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  • The Dating Game

    The secret to success at KPI is really no secret. Sure, at first glance, we’re demand-generation experts – but we’ve knocked ourselves out to redefine what any client should expect...

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Customers

  • Adobe

    "Consistent delivery of highly qualified sales appointments, regardless of the complexity of the product or customer environment."

  • Falconstor

    "KPI consistently delivers highly qualified open network storage sales opportunities and drives attendees to our channel events."

  • OKI Data

    "More than just telemarketing, KPI schedules qualified sales appointments, tracks success, and boasts exceptional systems integration ability."

  • Getac

    "Within two months, KPI connected us with more than 100 of the right decision makers. They completely exceeded our expectations."

  • Tata Communications

    "Impeccable. KPI rapidly delivered highly qualified government agency data profiles that allowed us to build a road map for success."

  • Leaps

    "KPI accountability systems and ongoing training have immensely improved our sales and marketing process."

  • MSI Mobility

    "KPI expertise has been a key component to our growth. Our relationship is a true partnership."

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